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WeChat for Business | Agencies

Engage Asian Audiences

  • 45 minutes
  • 2,500 US dollars
  • Online Video Conference Call


For advertising & marketing agencies. Online Zoom conference call/workshop format. Book in advance to suit your organisation. Available worldwide. JUST ADD CHINA This course is for advertising, marketing and digital agencies who would like to "Just Add China" content marketing to add value to the existing client portfolio and attract new clients. Please visit the following link and watch the 3-minute video for insights into the big picture for how we are supporting agencies to position their services and take advantage of the Asian Century. LEARN HOW THE DIGITAL WORLD AND CHINESE CULTURE INTERSECT You will better understand whether to outsource and contract RCN Asia or to develop internal capability with our coaching and training support, so that you can plan how you introduce, monetise and project manage Asian/Chinese audience engagement. You will gain insight into how to collaborate with your clients on their Chinese audience facing campaigns, including insight into media buying, WeChat moments advertising, influencer marketing, livestreaming, WeChat Mini Programs and stores. Best practice setup of WeChat personal accounts and use of groups for campaign management. Comprehensive insight into the app's interoperability and integration for all aspects of campaign management and campaign metric administration. Including insight into WeChat Official Account setup, WeChat payments setup, translation, and customer services workflows. You will be given examples of successful China social management for New Zealand Rugby All Blacks during the Rugby World Cup, along with other relevant examples. This course includes all the training specified in the other WeChat for Business workshops (browse details at After the 45-minute workshop we will work with each individual team member to optimise their personal WeChat account, set up any groups that may be useful, and onboard them into the WeChat environment. This represents very good value to the organisation in terms of facilitating genuine hands-on capability.

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