This can eliminate the need to hire expensive, full time multilingual staff - but only works if you are using non-technical, basic communication. If you have context which involves technical writing, there are no short cuts, you should use our translation service.
The key to the success of this time saving,
cost reduction - is to coach your business development people with two key skills:
From the C-level executive point of view, cost efficiency and cost effectiveness go hand in hand. The aim is to achieve quality of customer engagement without having to increase the head count / quantity of FTE (Full Time Equivalency) Teach your people well!
TAKE A SMALL STEPS
Sometimes being strategic, involves a tactical activity.
Your company can iteratively (bit by bit / progressively) develop your Chinese facing brand. Instead being big as Ben Hur, you take a modular approach to doing things 'Just in time', On-Demand and Self-Paced, parallel to the proportionate revenue of the activity.
There is no point spending more than you are making and having an Enterprise system to scale, when you have no customers is a stretch to far for most organisations. Do something smaller and affordable to gets runs on the board, accelerate your learning and prepare to scale by working out your business process across a few, before engaging many.
You can also iteratively integrate China facing business processes.
We have seen what happens when Western leaders offend Chinese people, e.g. Dolce and Gabbana and NBA leadership both respectively put billions of dollars of revenue in jeopardy with some insensible behaviour.
This kind of risk can be mitigated through some simple training, like doing