❓How to stay in contact with my Chinese LinkedIn Contacts after LinkedIn's "sunset" in China?❓

❓How to stay in contact with my Chinese LinkedIn Contacts after LinkedIn's "sunset" in China?❓

LinkedIn is a successful social business platform for all of us.

❓All of us? Let’s face it, Linkedin was not successful in China: Linkedin gathered about 50 Mio. Users in China.

➡️ Linkedin failed with its Two-Brand Localisation Strategy of its local App #ChiTu (from 2015 to 2019)

➡️ LinkedIn had challenges following the #regulations and the #data handling in China.

Subsequently, LinkedIn announced the "sunset" for this market.

➡️ The parent company Microsoft is still interested in the Chinese market, for example, MS Office, Windows, and the search engine BING.

❓How is LinkedIn used in China❓

LinkedIn users in China utilized the platform only in an international context. There is nearly no relevance for local Chinese business.

❓Aren’t foreign companies in China valuable partners❓

➡️ Foreign Companies in China have other options to reach out to Chinese users. For marketing activities, there is #WeChat, #Weibo, #RED, #Zhihu, and others.

➡️ As a business network, there are options like #Maimai or #WeWork.

➡️ And finally, for the job market, platforms like #ZhiLian, #LiePin, #51jobs, and others are the go-to options and competitors to the new launches Chinese version of InJobs.

❓How shall I connect with my current, Chinese Linkedin Contacts❓

➡️ Just use WeChat, comprehensive, and - most important to me - the translation function is very good, but there are other international versions of Chinese Platforms, too.

➡️ And there are still the options for Chinese users with international outreach to stay on the English version of LinkedIn, although it gets a bit more complicated.

However, there are hand-picked Asian platforms, like RCN Asia. Based in Australia and New Zealand but with strong ties into the Chinese market. And I feel good with platforms that follow values.

The combination of #RCNAsia with the English Version of LinkedIn is what I will choose as a solution. RCN Asia has the opportunity to grow. That is worth considering.

History:

2002 - LinkedIn was founded

2014 - Introduction of the Chinese LinkedIn Version

2016 - Microsoft takes over LinkedIn

2021 - “Sunset” of the Chinese Linkedin Version

2022 - InJobs in China (launched 2021)

#china #asia #marketing #strategy #business #linkedin #network #australia #newzealand #microsoft #opportunity #bing