Water, Food, and Renewable Energy is the top Nexus for the people today.
🟢 Carbon Footprint
Water as a significant part is a rapidly growing and sustainable sector. The value chain for drinking water extends from water production, distribution, marketing and sales, and finally, the last-mile delivery.
Today we can calculate the carbon footprint for this process, and there is plenty of room for how Co2 can be reduced by optimizing the entire value chain. Just think about the energy from pumping the water out of the ground, then bottling, and the transportation of heavy glass bottles from the water well to the doorstep of your home. Plastic bottles reduce the weight but come with other sustainability and water quality issues.
🔵 Water Footprint
Recently Nestle announced to withdraw Vittel from the German market and concentrate on the two premium water brands San Pellegrino und Acqua Panna. The groundwater level in Vittel was falling by 30 cm per year. Reducing the output is a positive step towards sustainability and subsequently protecting the groundwater level in an entire region.
‼️ Thinking about a sustainable Blue Deal Economy - Will it matter?
Let’s be provocative: Shouldn’t we say that water belongs to everyone as a common good and just the infrastructure cost should be the piece of pricing water.
Or less provocative: We all should think about how we can produce and consume water more sustainably and protect our environment.
#water #bluedealeconomy #sales #marketing #sustainability #economy #nestle #vittel #sdg6