RCN Asia | LINKEDIN CHINA has advised they are sunsetting the local version of LinkedIn in China. While some of the impact may be diffused by a new LinkedIn China App called InCareer, the new LinkedIn app will not have the features that advisors, influencers or educators use to engage China.
DISENGAGED It is important not to underestimate the impacts of the sunsetting of Linkedin China, especially if you have worked to foster relationships to engage China. The new LinkedIn jobs app will not have any of the vital social share functions that advisors, influencers and content creators use to engage Chinese - LinkedIn netizens. Paid advertising will be available.
The impact of this is that advisor and influencer content shared on LinkedIn dot com won’t be available and won’t be seen in China. Chinese based businesspeople won’t be able to access the dot com content. Why did this happen? China asked LinkedIn to moderate content.
LinkedIn in decided not to comply. While there are those who may like to blame China for the last Western social media company leaving China, I don’t for a moment believe that this decision to sunset LinkedIn China was due to any human rights issue.
It makes more sense that the burden of cost for LinkedIn to moderate creator content was simply untenable. Rather than to comply with China's requirements for filtering content, LinkedIn has chosen to withdraw LinkedIn (as we know it) altogether, then mitigate that fall out by focusing on the more commercially viable jobs market.
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